Do zines work as local marketing?
Could a small printed zine replace the flyer, or be paid for by local advertisers? There is no direct data, but the adjacent evidence says which versions are worth a test.
Content marketing for smaller local businesses: short-form video that gets seen, podcasts that build trust, and zines that make it to the doorstep. We test what works in the open, and tell you what we learn.
Articles
Notes from testing content marketing in the open.
Could a small printed zine replace the flyer, or be paid for by local advertisers? There is no direct data, but the adjacent evidence says which versions are worth a test.
Vertical series with one-to-two-minute episodes now draw billions in revenue. What the format is, who is making money, and whether a small business can borrow the cliffhanger without the melodrama.
An AI-generated feature from a YouTube creator opens in cinemas on 4 December. What the campaign around it shows about building an audience first, and why it is too early to say Hollywood is losing out.
Contact
Tell me what you sell and who you want to reach. Or pitch a zine.